Founding Growth Lead (first hire); Impacked
May 2021 – Present
- Develop, plan, and implement customer acquisition initiatives utilizing in-house resources and contractors.
- Engagement and oversight of third-party agencies for product optimization
- Collaboratively work with factories to aid in customers' internal procurement efforts
- Rapidly respond to product, customer, or partner crises in conjunction with teammates.
- Quickly pivot to new projects as the needs of the business shift.
- Conduct research on primary packaging with focuses in sustainability, procurement, and technical production in order to establish Impacked as an industry leader.
CEO & Founder, BRUW
April 2015 – May 2020 (acquired)
Opportunity Recognition
- Invented and commercialized new concept for at home product using design thinking frameworks to capture share based on unmet market need.
- Recognized gap in DIY cold brew market for low cost, “brew-at-home” system through market research.
- Defined needs of a cleaner and more cost effective method for brewing cold brew coffee.
Product Manager & Designer
- Legal Patent granted by USPTO (#9993011) at age of 18.
- Designed, tested, and prototyped a novel cold brew coffee maker from a human centric perspective with consistent user input and multiple iterations.
- Developed branding, packaging, and digital presence to align with target demographics and brand identity.
E-Commerce & Marketing Management
- Sourced a fully domestic e-commerce supply chain while maintaining a net-margin greater than eighty percent.
- Promoted significant multi-channel sales growth with a strong e-commerce platform.
- Grew e-commerce sales over 200% in 12 months through email, SMS, and paid social media marketing.
- Coordinated technical designers and developers to create a seamless customer journey.
Strategy and Operations
- Successfully communicated the brand story to earn a spot on Season 10 of ABC’s Shark Tank.
- Secured investment from Mark Cuban on Shark Tank and offered regular reporting on key business metrics
- Led team including creative designers, manufacturers, and financial advisers to strategically grow the startup.
- Identified growth opportunities while remaining focused on day-to-day cash flows and budgets.
- Negotiated and launched joint-venture with Snarky Tea for derivative products.
- Exited through an acquisition to Snarky Tea as of May 2020.
Product Manager; Pavlok
August 2020 – December 2020
- Created and Implemented strategies for quantifiable e-commerce growth across multiple experimental products.
- Engagement of marketing team for creative asset development while adhering to strict timelines.
- Managed new landing page web development by researching consumer purchasing behaviors.
- Evaluated e-commerce performance metrics and researched consumer purchasing behaviors for new website development.
- Conduct research to understand unique customer needs and deduced them to critical marketing metrics
Babson College
Class of 2021
- Degree candidate for Bachelors of Science in the school of business; with a focus in entrepreneurship, design thinking, and corporate sustainability.
- Senator, Student Government Association.
- Classes focusing in consulting, sales, and collaboration for a well rounded business education.
- Heightened awareness of global trends in business and working in environments with large cultural differences.
- Understanding of statistical modeling information systems using minitab and excel.
- Financial analysis and qualitative data-driven decision making on business cases from Harvard Business School and Babson.
- Developed excellent pitching and presentation skills using PowerPoint